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Thin Tech: Case Study

WEBSITE DESIGN | REBRAND

 

Background

Thin Technologies is a nationally recognized B2B company based out of Spokane, WA that provides IT consulting for IT resellers and distributors. 

Objectives

Thin Technologies needed a refreshed look to replace an outdated brand that didn’t suit an IT consulting firm of their size in a highly competitive tech market. The main goal of this project was to develop a recognizable brand and establish Thin Tech’s presence on the web as they continue to grow over the next ten years.

My Solutions

Transformed the Thin Tech visual brand identity by introducing a new logo with a refreshed color palette, typography, brand mark, photography direction and graphic elements. The inspiration of this brand came from the intricate patterns of PCB circuit boards. Each word of the slogan Efficiency | Innovation | Technology is separated by a vertical bar (“|”) which is commonly  used to represent a pipe in programming languages.

Launched fully responsive Thin Tech website with a custom Salesforce login portal for employees.

Designed a full suite of marketing materials to boost Thin Tech sales.

Deliverables:

Logo, Brand Identity, Responsive Website, Powerpoint Template, Letterhead, Business Cards, Brochure, Custom QR Codes, Custom Online Vcards.

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