Jewish Family & Children’s Service

Healthcare, Medical Field, Nonprofit

BRANDING | VIDEO EDITING | DIGITAL/PRINT DESIGN | AD CAMPAIGNS | 

Background

JFCS is a $52 million dollar healthcare agency with 7 different site locations across Maricopa County that specializes in behavioral and integrated health for low income families. JFCS was originally founded in 1935 to provide social services during the Great Depression.

The Objectives

The Philanthropic Services department at JFCS needed a “refreshed” brand to appeal to younger donors but still maintain the trust of their longtime constituents. They also needed a complete redesign of their website and all marketing materials for future donor acquisition campaigns.

My Solutions

Transformed the JFCS brand identity by modernizing the traditional JFCS look

Produced an entire suite of branded marketing materials & internal documents 

Directed an external design firm to create jfcsaz.org under strict brand guidelines

Executed designs for digital and mailer ad campaigns (Google Ads, mailer campaigns) to target a wider range of donors and patients

Edited video content for donor events and JFCS Youtube to increase donor impact and awareness

Deliverables:

Refreshed Brand Identity, Brand Guidelines Booklet & Media Kit, Branded Marketing Materials & Internal Documents, Powerpoint Templates, Mailers, Digital Ads, Event Signage, Editorial Layout Design, Photography